Name/Tagline
Agenda Acelerar e Transformar o Turismo 

Description
This agenda proposes to develop and implement an advanced and innovative concept of “Customer Journey”, which will involve the implementation of disruptive and innovative solutions in selected areas throughout the tourist experience. The recommended solutions are intended to cover both the tourist attraction phase and the complete journey throughout the experience, including after the end of the experience. In order to achieve this objective, the project/Agenda will focus on 8 concrete axes, namely: 1. Digitization aimed at the arrival and departure of tourists – Airports (digital pillar); 2. Digitization of Territories (digital pillar); 3. Conversation with the Tourist (digital pillar); 4. Experience 5.0; 5. Digitization – Tourist experience (digital pillar); 6. Digital and Ecological Transformation in Mobility; 7. Sustainability of the Tourism Sector; 8. Management, Promotion and Communication Agenda. The aim is to achieve a high level of digitization and sustainability in tourism.

Responsible
Zita Vale

Project Coordinator
Ana Estanqueiro (LNEG)